Welcome to The Forum’s Business Owner Highlight Series! Meet our incredible business owners through these insightful interviews sharing how their business originated, its specialties, and personal anecdotes. Enjoy!
1. What is your full name, title, and the name of your business?
My name is Kendall Hurt and I’m the owner of Meadowlark.
2. What is the background story of your business? What was it that inspired you to start it?
In 2016, I was making a plan to start over and reinvent myself in all ways. Wilmington matched my criteria and a 24-hour visit proved it to be a soul match as well as a match for my business plan. I’m a seeker of beauty. I love the arts, design, and fashion and have a strong background in retail. I knew it was time to take a chance, to let go of security and do something that would allow me the opportunity to show myself what I was capable of in operating a business. A clothing store concept was the Universe’s idea. I simply listened.
3. What does your business specialize in?
Meadowlark offers distinctive clothing, shoes, and accessories for women. It’s an attentive curation of pieces made with thoughtful design, artistic surprises, and the best fabrics. The style is updated classics and elegance with a bit of an edge.
We’re all about customer service and your experience while in the shop. We know our product and we understand women’s shapes and the best silhouettes for them.
4. What brings you the greatest joy in managing/owning this business?
I most enjoy the connection with friends and clients. Seeing a client discover a new look they would have never tried, watching a woman’s energy change when she’s discovered a garment that makes her feel lovely and empowered. Even reassuring someone that what they plan to wear to an event is a good choice… it’s all very fulfilling. Women are wonderful and I am so grateful to work with them each day.
5. What’s one fun fact about your business that most people don’t know about?
The business name is connected to my late Mother. She was an incredible woman that instilled strength and belief in me. We were very close and she’s never really left me.
6. Why do you believe it’s important to shop local?
Locally owned businesses are what bring flavor and personality to our town’s landscape. It’s what makes them vibrant and unique. It’s part of the quality of life. Most locally owned businesses fall into the small business category and small businesses employ more than 50% of workers in the US. I am a big believer in backing all of these things. It’s what I want in my community and for my community.